9 Helpful Resources for Small Business Owners

Starting and running a small business can be a risky game, subject to small changes in the local economy or the appearance of a big competitor. Small business entrepreneurs may also have less experience, resources, or manpower to run their enterprise, meaning a little extra guidance is always a benefit. Here’s a round up of […]


Topics in Small Business: Stay Alive Admist Shopping Trends

We’ve written a lot about how online and mobile shopping have spiked in recent years, with this holiday season shaping up to be the busiest e-commerce has seen yet. But, as any trip to the mall will indicate, brick and mortar stores are not yet a thing of the past. So how should businesses prepare […]


Why Cyber Monday Matters All Year

Over the past few years, Cyber Monday has overtaken Black Friday as the biggest shopping day of the year, befitting the upward trend in online buying. In one of many surveys of online shoppers, one conducted by Accenture Interactive found that more people are searching for an in-store experience on the web. They want friendly […]


How to Win Over Holiday Shoppers

During the holiday season, shops put out their best sales and competitive prices to pull in savvy shoppers, but locating the best sale and bopping from store to store can be stressful for customers. The key to keeping them in your aisles instead of shopping around? Delivering warm, friendly customer service. During the holidays, creating […]


How seasonal businesses can thrive year round

This past Halloween, you might’ve purchased your costume from a spooky superstore like Spirit or Halloween Adventure. Come Thanksgiving, it’ll be time to stock up on turkey, stuffing, and cranberry sauce. And to deck out your house for the holidays, you might hire a light-hanging company to glitz you out. The businesses that provide these […]


Google report shows boost in online shopping

A new study released by Google classifies the upcoming holiday season as the first “non line” shopping season, meaning that the line between online and offline shopping experiences is practically non-existent for consumers. Based on consumer interviews, an independent market research firm found that 80% of shoppers will research products online before making a purchase. […]


Mastering the Sales Funnel: How to Regain Disgruntled Customers

Maybe you’ve succeeded in walking customers through your funnel step by step. Vetting them, making them happy, and keeping them around. But chances are some of your interactions didn’t go so smoothly. The other half of developing a strong customer base, in addition to cultivating loyalty, is regaining unhappy customers back into the fold, reassuring […]


Mastering the Sales Funnel: How to Build Long-Term Loyalty

You’ve generated new leads, qualified them, pursued them, and gotten the sale. Now how can you keep those shoppers coming back? Loyal customers keep companies alive, not only through repeated business, but also through free word-of-mouth advertising and positive reviews. 1. Build a loyal team Developing loyal customers begins with building a loyal staff. Employees […]


Mastering the Sales Funnel: Turning Leads into Sales

Once you’ve got leads coming in, take the next steps to walk them toward the register. The process may not always be speedy, but taking the time to parse through potential customers and develop a meaningful relationship with them will result in greater gains in the long run through their repeated business. 1. Act Quickly […]


Mastering the Sales Funnel: How to Generate Leads

Sometimes, small business owners can get so caught up in their end product or the bottom line that they forget about the process it takes to get there. While its true that it costs less to hold onto existing, loyal customers than to snag new ones, there are simple ways to generate new leads and […]

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