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9 Helpful Resources for Small Business Owners

By Kathryn

Starting and running a small business can be a risky game, subject to small changes in the local economy or

Topics in Small Business: Stay Alive Admist Shopping Trends

By Kathryn

We’ve written a lot about how online and mobile shopping have spiked in recent years, with this holiday season shaping

Why Cyber Monday Matters All Year

By Kathryn

Over the past few years, Cyber Monday has overtaken Black Friday as the biggest shopping day of the year, befitting

How to Win Over Holiday Shoppers

By Kathryn

During the holiday season, shops put out their best sales and competitive prices to pull in savvy shoppers, but locating

How seasonal businesses can thrive year round

By Kathryn

This past Halloween, you might’ve purchased your costume from a spooky superstore like Spirit or Halloween Adventure. Come Thanksgiving, it’ll

Google report shows boost in online shopping

By Kathryn

A new study released by Google classifies the upcoming holiday season as the first “non line” shopping season, meaning that

Mastering the Sales Funnel: How to Regain Disgruntled Customers

By Kathryn

Maybe you’ve succeeded in walking customers through your funnel step by step. Vetting them, making them happy, and keeping them

Mastering the Sales Funnel: How to Build Long-Term Loyalty

By Kathryn

You’ve generated new leads, qualified them, pursued them, and gotten the sale. Now how can you keep those shoppers coming

Mastering the Sales Funnel: Turning Leads into Sales

By Kathryn

Once you’ve got leads coming in, take the next steps to walk them toward the register. The process may not

Mastering the Sales Funnel: How to Generate Leads

By Kathryn

Sometimes, small business owners can get so caught up in their end product or the bottom line that they forget

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