Most small business owners during this time have a severe case of butterflies in the stomach syndrome.
They know that while holidays can be a very good time for them, they are intimidated by the Walmarts and the Amazons.
They fret about the advantages of the 800 pound gorillas- huge advertising and marketing budgets, an undeniably strong brand image and the ability to buy in massive quantities and offer steep discounts.
But if you are a small business owner you should actually eagerly look forward to this season. For, you have advantages that the big boxes will never have. You will have customers that the big boxes can’t ever service.
And what’s more, the holiday season is a rising tide and it lifts up all kinds of boats from ocean liners to one person canoes.
Here are a few tips that can help you bring a gun to the gunfight. (more…)
Thanksgiving is only 10 days away. Whew!
This is the time of the year to be thankful and show appreciation to your clients and customers who have made your small business successful.
People are going to spend and travel and buy gifts and yeah, eat. With a number of economic indicators slowly improving and customer confidence on a rebound there will be a lot of opportunity for small businesses to clock in some impressive numbers.
In a previous post about marketing during Halloween I have already talked about some Halloween specific, as well generic marketing ideas for the upcoming holiday season. Here are a few more that are kind of Thanksgiving specific. (more…)
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