sales

Topics in Small Business: Stay Alive Admist Shopping Trends

By Kathryn

Topics in Small Business: Stay Alive Admist Shopping Trends
We’ve written a lot about how online and mobile shopping have spiked in recent years, with this holiday season shaping

How seasonal businesses can thrive year round

By Kathryn

This past Halloween, you might’ve purchased your costume from a spooky superstore like Spirit or Halloween Adventure. Come Thanksgiving, it’ll

Mastering the Sales Funnel: How to Build Long-Term Loyalty

By Kathryn

You’ve generated new leads, qualified them, pursued them, and gotten the sale. Now how can you keep those shoppers coming

Mastering the Sales Funnel: Turning Leads into Sales

By Kathryn

Once you’ve got leads coming in, take the next steps to walk them toward the register. The process may not

Mastering the Sales Funnel: How to Generate Leads

By Kathryn

Mastering the Sales Funnel: How to Generate Leads
Sometimes, small business owners can get so caught up in their end product or the bottom line that they forget

5 reasons you should invest in your knowledge base

By Katie

5 reasons you should invest in your knowledge base

Savvy companies know that customer service is a key way to differentiate themselves from the competition.

As has been mentioned here before, a knowledge base is one useful tool for improving your website’s usability and delivering great customer service.

But a knowledge base does far more than that. It also functions as a job training tool for your customer service agents and helps you to standardize and document best practices across the company.

Here are 5 reasons why you should set up a knowledge base if you haven’t done so already. (more…)

7 ways you can stop customers from getting buyer’s remorse

By Katie

6 cross selling and up selling tactics that work

By Katie

“Would you like fries with that?”

These are some of the most common words spoken in fast food restaurants in the country, and they account for a significant percentage of the 2 billion servings of fries consumed by Americans.

This is cross selling at its finest, and it nets the fast food restaurant industry hundreds of millions of dollars in sales.

And if you want to get an example of how up selling works , I have got one word for you- Supersize. During the time Supersizing was in action, McDonald’s probably made enough cash to fill up several Olympic size swimming pools.

So if cross selling and up selling can deliver blockbuster revenues for the fast food industry, can’t these techniques boost your sales numbers?

Sure they can, if you don’t mess it up.

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5 strategies to transform your live chat service into a sales channel

By Katie

Live chat is becoming a part of the online shopping experience as research point indicates that interacting with a visitor

How can live chat help auto dealers?

By Michael Kansky

The latest tactic that car dealerships are using to increase sales and pull in repeat customers is an up close

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