Topics in Small Business: Stay Alive Admist Shopping Trends

We’ve written a lot about how online and mobile shopping have spiked in recent years, with this holiday season shaping up to be the busiest e-commerce has seen yet. But, as any trip to the mall will indicate, brick and mortar stores are not yet a thing of the past. So how should businesses prepare […]


How seasonal businesses can thrive year round

This past Halloween, you might’ve purchased your costume from a spooky superstore like Spirit or Halloween Adventure. Come Thanksgiving, it’ll be time to stock up on turkey, stuffing, and cranberry sauce. And to deck out your house for the holidays, you might hire a light-hanging company to glitz you out. The businesses that provide these […]


Mastering the Sales Funnel: How to Build Long-Term Loyalty

You’ve generated new leads, qualified them, pursued them, and gotten the sale. Now how can you keep those shoppers coming back? Loyal customers keep companies alive, not only through repeated business, but also through free word-of-mouth advertising and positive reviews. 1. Build a loyal team Developing loyal customers begins with building a loyal staff. Employees […]


Mastering the Sales Funnel: Turning Leads into Sales

Once you’ve got leads coming in, take the next steps to walk them toward the register. The process may not always be speedy, but taking the time to parse through potential customers and develop a meaningful relationship with them will result in greater gains in the long run through their repeated business. 1. Act Quickly […]


Mastering the Sales Funnel: How to Generate Leads

Sometimes, small business owners can get so caught up in their end product or the bottom line that they forget about the process it takes to get there. While its true that it costs less to hold onto existing, loyal customers than to snag new ones, there are simple ways to generate new leads and […]


5 reasons you should invest in your knowledge base

Savvy companies know that customer service is a key way to differentiate themselves from the competition. As has been mentioned here before, a knowledge base is one useful tool for improving your website’s usability and delivering great customer service. But a knowledge base does far more than that. It also functions as a job training […]


7 ways you can stop customers from getting buyer’s remorse

“I think you should have looked around. You would have gotten a better deal” If you are a salesperson nothing is scarier than these words spoken to your customer by their spouse, colleagues or boss. Buyer’s remorse is part and parcel of nearly every sale. Common triggers include a customer realizing that the purchase was […]


6 cross selling and up selling tactics that work

“Would you like fries with that?” These are some of the most common words spoken in fast food restaurants in the country, and they account for a significant percentage of the 2 billion servings of fries consumed by Americans. This is cross selling at its finest, and it nets the fast food restaurant industry hundreds […]


5 strategies to transform your live chat service into a sales channel

Live chat is becoming a part of the online shopping experience as research point indicates that interacting with a visitor on a site real time can boost conversions. But merely installing a chat software and assigning an intern or a low level employee is not going to make your cash register go ka-ching. Selling online […]


How can live chat help auto dealers?

The latest tactic that car dealerships are using to increase sales and pull in repeat customers is an up close and personal method of communication via the dealership’s web site called “live chat”. It may seem like something from a science fiction movie, but live chat is a reality and it’s making inroads into the […]

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