6 tips to prepare your website for the holiday rush

By Katie

The holiday season is upon us, and hundreds of millions of consumers this month and the next will spend billions

Topics in Small Business: Presidential Election Preview

By Kathryn

With the presidential election less than a week away, undecided voters are in a bind to choose which candidate will

6 ways small businesses can get back on their feet after Sandy

By Katie

hurricane sandy small businessIf you are in an area where Hurricane Sandy tore through, you are in our thoughts and prayers. We hope you and your loved ones are safe and secure.However, if you are a small business owner, and especially someone who runs a brick and mortar business it's highly likely that Sandy will have caused at least some amount of damage.After all, Sandy is estimated to cost insurance companies  $5bn to $10bn and total cost to economic activity between $10bn to $20bn and is estimated to be he most expensive hurricane in the history of the US yet.Even if you have insurance cover for flood and wind damage, fallen trees and fire and you have suffered relatively less damage you might not be out of the woods as far as business is concerned. Your vendors and suppliers might not be that fortunate and your customers and employees would be preoccupied in post disaster recovery for quite some time.And for businesses that are located in the affected areas but serve other places in the country the timing of Sandy would be bad. This is the peak holiday buying season and the longer you stay out of business the more losses you will have to sustain.

7 ways small businesses can take advantage of Halloween

By Katie

Halloween marketing tips small businessAccording to the National Retail Federation 71.5 % Americans will spend almost $8 billion during Halloween in 2012.For any kind of business, big or small, online or brick and mortar, Halloween represents a bonanza that can boost your revenues this quarter.Are you prepared for it?Some businesses- bakeries, florists, gift shops, online retailers, costume stores, restaurants- will be able to take advantage of Halloween in obvious and direct ways.Other businesses that operate in a different niche- for example, a car dealership or a law firm will have to be more creative to take advantage of the festival.No matter what your niche is, we got your back with these 7 tips

Mastering the Sales Funnel: How to Regain Disgruntled Customers

By Kathryn

Maybe you’ve succeeded in walking customers through your funnel step by step. Vetting them, making them happy, and keeping them

Mastering the Sales Funnel: How to Build Long-Term Loyalty

By Kathryn

You’ve generated new leads, qualified them, pursued them, and gotten the sale. Now how can you keep those shoppers coming

Mastering the Sales Funnel: Turning Leads into Sales

By Kathryn

Once you’ve got leads coming in, take the next steps to walk them toward the register. The process may not

Mastering the Sales Funnel: How to Generate Leads

By Kathryn

Mastering the Sales Funnel: How to Generate Leads
Sometimes, small business owners can get so caught up in their end product or the bottom line that they forget

Topics in Small Business: Going Green

By Kathryn

Making your office and operations environmentally friendly is a positive change for all parties involved – the Earth, your budget,

Topics in Small Business: Writing a Business Plan

By Kathryn

If you’re just getting your small business off the ground, chances are you’ll need funding. To win over investors, you

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