According to the National Retail Federation 71.5 % Americans will spend almost $8 billion during Halloween in 2012.For any kind of business, big or small, online or brick and mortar, Halloween represents a bonanza that can boost your revenues this quarter.Are you prepared for it?Some businesses- bakeries, florists, gift shops, online retailers, costume stores, restaurants- will be able to take advantage of Halloween in obvious and direct ways.Other businesses that operate in a different niche- for example, a car dealership or a law firm will have to be more creative to take advantage of the festival.No matter what your niche is, we got your back with these 7 tips
Customer service is a kind of job that takes up a lot of time and energy. And because of the nature of the job, it involves plenty of human interaction.Now that's all well and good for a big company, or even for a small business. But what if you are a single person business, or a solopreneur? You can't afford to spend the entire day on customer service, can you? You have to wear a number of hats: manage sales, marketing, operations, invoicing and training.Where's the time?Thankfully, there are a number of ways for a solopreneur to provide a level of customer service that matches, or even beats that provided by the big boys. Thanks to social media and cloud services there are a number of services (both free and paid) that can take a lot of load off your shoulders and make you lot more productive and efficient.Let's dive in.