7 ways small businesses can take advantage of Halloween

By Katie

Halloween marketing tips small businessAccording to the National Retail Federation 71.5 % Americans will spend almost $8 billion during Halloween in 2012.For any kind of business, big or small, online or brick and mortar, Halloween represents a bonanza that can boost your revenues this quarter.Are you prepared for it?Some businesses- bakeries, florists, gift shops, online retailers, costume stores, restaurants- will be able to take advantage of Halloween in obvious and direct ways.Other businesses that operate in a different niche- for example, a car dealership or a law firm will have to be more creative to take advantage of the festival.No matter what your niche is, we got your back with these 7 tips

Mastering the Sales Funnel: How to Regain Disgruntled Customers

By Kathryn

Maybe you’ve succeeded in walking customers through your funnel step by step. Vetting them, making them happy, and keeping them

Mastering the Sales Funnel: How to Build Long-Term Loyalty

By Kathryn

You’ve generated new leads, qualified them, pursued them, and gotten the sale. Now how can you keep those shoppers coming

Mastering the Sales Funnel: Turning Leads into Sales

By Kathryn

Once you’ve got leads coming in, take the next steps to walk them toward the register. The process may not

Mastering the Sales Funnel: How to Generate Leads

By Kathryn

Sometimes, small business owners can get so caught up in their end product or the bottom line that they forget

Topics in Small Business: Going Green

By Kathryn

Making your office and operations environmentally friendly is a positive change for all parties involved – the Earth, your budget,

Topics in Small Business: Writing a Business Plan

By Kathryn

If you’re just getting your small business off the ground, chances are you’ll need funding. To win over investors, you

10 Customer Service Facts You May Not Know

By Kathryn

Did you know that every year, the first full week of October is recognized as Customer Service Week? An international

How Solopreneurs Can Be Customer Service Whizzes

By Katie

Customer service is a kind of job that takes up a lot of time and energy. And because of the nature of the job, it involves plenty of human interaction.Now that's all well and good for a big company, or even for a small business. But what if you are a single person business, or a solopreneur? You can't afford to spend the entire day on customer service, can you? You have to wear a number of hats: manage sales, marketing, operations, invoicing and training.Where's the time?Thankfully, there are a number of ways for a solopreneur to provide a level of customer service that matches, or even beats that provided by the big boys. Thanks to social media and cloud services there are a number of services (both free and paid) that can take a lot of load off your shoulders and make you lot more productive and efficient.Let's dive in.

Web Design for Small Business Owners

By Kathryn

Websites are 100% essential for even the smallest businesses, but building one is a daunting task for many owners with

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