Industry Focus: Live Chat for Toy Stores

By Kathryn

Toy stores probably experience most of their business right now, between Thanksgiving and Christmas. With more parents shopping around online

Why Cyber Monday Matters All Year

By Kathryn

Over the past few years, Cyber Monday has overtaken Black Friday as the biggest shopping day of the year, befitting

How to Win Over Holiday Shoppers

By Kathryn

During the holiday season, shops put out their best sales and competitive prices to pull in savvy shoppers, but locating

9 ways small businesses can compete with the big guys during holidays

By Katie

[caption id="attachment_2389" align="alignleft" width="300"]holiday crowds and small businesses Image courtesy Muffet[/caption]Most small business owners during this time have a severe case of butterflies in the stomach syndrome.They know that while  holidays can be a very good time for them, they are intimidated by the Walmarts and the Amazons.They fret about the advantages of the 800 pound gorillas- huge advertising and marketing budgets, an undeniably strong brand image and the  ability to buy in massive quantities and offer steep discounts.But if you are a small business owner you should actually eagerly look forward to this season. For, you have advantages that the big boxes will never have.  You will have customers that the big boxes can't ever service.And what's more, the holiday season is a rising tide and it lifts up all kinds of boats from ocean liners to one person canoes.Here are a few tips that can help you bring a gun to the gunfight.

7 ways small businesses can promote themselves during Thanksgiving

By Katie

How seasonal businesses can thrive year round

By Kathryn

This past Halloween, you might’ve purchased your costume from a spooky superstore like Spirit or Halloween Adventure. Come Thanksgiving, it’ll

Google report shows boost in online shopping

By Kathryn

A new study released by Google classifies the upcoming holiday season as the first “non line” shopping season, meaning that

6 tips to prepare your website for the holiday rush

By Katie

The holiday season is upon us, and hundreds of millions of consumers this month and the next will spend billions

Topics in Small Business: Presidential Election Preview

By Kathryn

With the presidential election less than a week away, undecided voters are in a bind to choose which candidate will

6 ways small businesses can get back on their feet after Sandy

By Katie

hurricane sandy small businessIf you are in an area where Hurricane Sandy tore through, you are in our thoughts and prayers. We hope you and your loved ones are safe and secure.However, if you are a small business owner, and especially someone who runs a brick and mortar business it's highly likely that Sandy will have caused at least some amount of damage.After all, Sandy is estimated to cost insurance companies  $5bn to $10bn and total cost to economic activity between $10bn to $20bn and is estimated to be he most expensive hurricane in the history of the US yet.Even if you have insurance cover for flood and wind damage, fallen trees and fire and you have suffered relatively less damage you might not be out of the woods as far as business is concerned. Your vendors and suppliers might not be that fortunate and your customers and employees would be preoccupied in post disaster recovery for quite some time.And for businesses that are located in the affected areas but serve other places in the country the timing of Sandy would be bad. This is the peak holiday buying season and the longer you stay out of business the more losses you will have to sustain.

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