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Mar 02, 2010 | 0 comment
There are many ways to increase visitor traffic to your website and there are many ways to convert it.
In Part I we will talk about probably most popular (because it is usually free), yet time consuming way to increase traffic to your website – Search Engine Optimization
This post is going to explain how to get your website ranked high with search engines, what the necessities are in order to get indexed quickly, and how to take advantage of great free and paid tools that will help you climb the ranks!
What is SEO? (search engine optimization).
SEO is a very HOT topic right now and will most likely be for a long time. Why? Because many online businesses are making millions without having to spend money on advertising, instead they are taking advantage of the search engines algorithms and creating their website to get listed on page one of search results without breaching any rules, simply bending them 🙂
Organic (meaning natural/not bought) traffic is very difficult to acquire in large volumes.
Setting up your pages to continuously get picked up by search engines is not simple, and natural organic search engine optimization can guarantee you a top 10 listing for your keyphrase for a long period of time. Don’t let SEO companies tell you otherwise. While many may indeed be able to assist in optimizing your pages, getting to the top 10 in a competitive market is extremely challenging!
So How do I get this organic traffic?
Great question! If you go to a popular site, and right click on the page, and choose ‘view source’, you will see the source code for the whole page.
If you look at the very beginning of the code, chances are you will see META tags. These tags are one of the most important elements search engines look for when spidering new content on the web.
You don’t need to understand code or web design for this. You simply copy and paste META tags, and replace the tags’ content/text with your own.
So if you’re making a website about cooking, these tags should be filled with specific cooking search terms and phrases that you know consumers will use to search i.e. cooking chinese food, how to cook a turkey, cooking classes in california, etc.
Always do some research to see what your competitors have within their meta tags, this will help you formulate your own keywords, description, title and text on your page.
TIP: The best tool you can possibly use to find the best keyword phrases for your website/pages is Google Keyword Tool.
Ahead is a compilation of actions that one needs to follow with any page(s) on a website or any landing page you currently use.
Assuming you have a keyword list, and have chosen your top 1-2 search terms you are targeting. Please follow each step closely and apply it to your page.
Remember, there is no cheat sheet or secrets to internet marketing, there are only proven systems and deregulated tactics. The only true way to discover the best formulas is to try to combine everything you know in split tests, and be creative with competitive intelligence.
If you take the time to refine, refine, then refine some more, you will notice yourself climb the ranks and results quickly. If you have multiple pages, each should be optimized with the above same steps.
And by the way with the real-time visitor monitoring feature of LiveHelpNow help desk software you will be able to see whether your SEO efforts are producing results because you will be able to see how exactly visitors to your website are finding it in Google, all in real time.
Give LiveHelpNow a go free for 30 days.