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Jul 26, 2012 | 0 comment
With the 2012 Olympics opening tomorrow, pressure is stacked on London to make the experience successful and memorable for all involved. Among the many responsibilities shouldered by the Organising Committee is that of brand protection, meaning they must censor all advertisement from companies other that the Games’ top sponsors.
Coca-Cola, a sponsor now for 83 years, has mastered the art of large-scale campaigns. This year, it’s adopting a social media tactic, drawing on their customers’ personal stories to relate to their audience, and relying on that audience to spread awareness of Coke as a ‘feel-good’ brand. See details of their campaign here.
Though the exact numbers are kept secret, the soft drink company must be spending many millions of dollars to produce and distribute its content. For what result? The biggest sponsors of athletic events (spending at least $15 mil each year) typically see a 22% increase in net income.
You may not be Coke, or any other multimillion dollar company with the Olympic rings splashed on your ads, but you can let their campaign coach your efforts in raising brand awareness for your business. Using your website as a marketing tool is a cheap but effective way to build brand loyalty.
Here are three tips for taking the Gold in brand awareness:
1. Be Unique
2. Engage Prospects
3. Utilize Analytics
With the ability to reach out to prospective customers and track visitors while promoting your brand, customer service software may be the key to boosting your business’s reputation.
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