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Jul 12, 2012 | 0 comment
I don’t always use social media, but when I do I prefer…Pinterest? Lots of media has circulated around Pinterest as a great social media marketing tool, but for some industries the picture-sharing site might be more wasteful than wonderful.
Unlike Facebook and Twitter, Pinterest doesn’t spark conversation. Interaction with customers won’t reach far beyond “repinning” images, which doesn’t do much to deepen relationships. Even if someone does find your site through Pinterest, chances are they won’t stay there.
So why are people clamoring over it? Advocates of the site say it allows companies to share images that “speak to their core,” expressing key values and ideals. Customers piqued by the pics can follow source links back to the company site.
If you decide to spend the time and manpower maintaining your boards, make sure your company is Pinnable, or image-friendly. Here’s how:
1. Be Original
2. Build Your Boards
3. Button Up
4. Get Creative
These rules only apply, though, if your business caters to the Pinning crowd. Did you know that 80% of Pinners are women, 50% have kids, and the top categories of interest include crafts, interior design, and fashion? If you’re looking to sell an electric razor or a home-beer-brewing or car detailing kit, it’s probably not worth your resources to start up an account. Ditto for companies selling a service with no tangible result. Showing users how well you do financial consulting, for example, can be difficult to translate in images. Use analytical tools to track referrals from Pinterest, and then decide if the account is working for you.
Would Pinterest work for you? How can you incorporate it on your website?
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